EXPLORE THE CITIES AND FIND out more about the people that head THE ADVERTISING IN West, East and South Africa.
Udeme co-founded SO&U in 1990 – with a vision to be the most creative agency in Nigeria within two years. With close to three decades of marketing communications experience under his belt, Udeme is a past president of the Advertising Agencies Association of Nigeria and the Lagos Business School Alumni Association. He is also a board member of the Nigerian Economic Summit Group. Udeme remains one of Nigeria’s most respected figures in marketing communication
Joel is a savvy and well-acclaimed marketing communications professional Prior to setting up ReZultz Advertising, he was co-founder and director of Origin8 Saatchi & Saatchi, and 3 other specialist marketing and advertising communications companies in Ghana. Joel is currently the President of the Advertising Association of Ghana.
Fady brings over 12 years of creative design leadership in brand and interaction design. His background in engineering adds structure, texture and energy to his work. His extensive branding knowledge and experience has let Fady lead some of the most successful campaigns and design projects in the region, including Nike, MTN Uganda, PricewaterhouseCoopers, Equity Bank and Zuku among others.
After leaving Germany in 2008, Patrick spent half of his career working in southern Africa.EURO RSCG (Havas Worldwide), the PUBLICIS network, at various agencies in Philadelphia and Detroit, working on Chrysler, Jeep and Mercedes AMG. He was creative director and then a partner at Y&R Namibia, winning numerous awards, including Namibia’s first D&AD pencil. Patrick then launched his own agency, Held + Partner.
Alex is the Managing Director and founder of Clockers Markvertising which is almost seven years old now. Prior to starting his own company in Brazzaville, he ran a number of prestigious accounts at AG Partners. A man with all round advertising and marketing experience, Alex started his career in radio in Doula, Cameroon. He studied abroad in Paris and is fluent in English and French.
Jason has spent the last five years travelling to, and working in key cities across a very diverse Africa, oftentimes immersing himself in the formal and informal trade he encounters there. His most recent experience includes working on Pan-African projects in Central Africa on beer brands like Primus, Mutzig & Amstel for Heineken International. In West Africa he has managed the integrated advertising accounts for dairy brands Peak, Three Crowns & Friso for FrieslandCampina as well as Guaranty Trust Bank (GTBank), OLX and Careers24 (MIH / Naspers).