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Does anything
refresh like
a Primus?

How do you remind a young, patriotic audience that Primus is the most refreshing beer in the Congo, possibly even the world? Make a refreshing beer a hero through a fantastical story, which the audience can relate to and laugh at, while leveraging a previously successful commercial.

Other Work

  • Primus

    Refresh

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  • Mutzig

    Come Together

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  • Mutzig

    Intuition

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